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Monday, December 26, 2022

Hyundai in collaboration with Giorgetto Giugiaro to revive the 1974 lost concept car

~Lost ONES~ Every automotive manufacturer must have a historic model that is often used as a source of inspiration for other models. But what happens if the historic model suddenly disappears? It turns out that one of South Korean automakers, Hyundai had experienced such an unfortunate incident, namely the loss of a concept car called the 1974 Hyundai Pony Coupe (likely scrapped but possibly still sitting lost in a storage facility somewhere in Korea).
The 1974 Pony Coupe Concept was originally designed by Giorgetto Giugiaro for Hyundai, and known as the inspiration for many of the themes of the Hyundai Ioniq 5 EV, and the spectacular fuel-cell ‘technology demonstrator’ Hyundai N Vision 74. (Picture from: Otomotif)
In a release, the South Korean manufacturer said that the 1974 Hyundai Pony Coupe Concept was one of the inspirations for the electric-powered Hyundai Ioniq 5 and Hyundai N Vision 74 hydrogen-powered vehicles. 
The 1974 Pony Coupe Concept was served as the precursor to the Pony production version lineups, but later it lost likely scrapped but possibly still sitting lost in a storage facility somewhere in Korea. (Picture from: Car&Driver)
Apparently, Hyundai was curious about its concept car, and in 2021, the South Korean automaker even tried to restore and modify the Pony Concept into an electric vehicle ones. Now they are again planning to revive this inspiring concept car that had disappeared. 
The Hyundai Pony Coupe or formerly called the Asso Di Fiori (meaning Ace of Clubs in Italian) while sat on display at the Italdesign stand at the 1974 Turin Auto Show. (Picture from: Car&Driver)
As quoted of Carscoops, the inspirational concept car was penned by one of the famous Italian auto designers, Giorgetto Giugiaro for Hyundai, and this concept served as the precursor to the Pony production version lineups was sold from 1975 to 1990. At the time, Hyundai hopes to sell the Pony Coupe in North America and Europe. If you take look closer, Giugiaro seem took inspiration for the Pony Coupe Concept from his other i
While researching the history of the Pony Coupe concept, Hyundai discovered a single image of a different car sitting on a storage pallet. (Picture from: Car&Driver)
conic works, namely the DeLorean DMC 12. Unfortunately the project had to stop in 1981.
As quoted of Motor1, for the purpose of reviving this inspiring concept car, then Hyundai collaborated with an Italian design company GFG Style in which Giorgetto Giugiaro is one of the company founders along with his son Fabrizio.
Beneath its hastily applied Hyundai branding, the Pony Coupe was sleek and stylish but bore few obvious similarities to its four-door sibling. (Picture from: Otomotif)
Even though the designer is 84 years old now, he is still actively working in the automotive world together with the design company. As a result, Hyundai and GFG Style have agreed to redesign and rebuild this important inspirational concept car, while those rebuilt concept car will be shown in spring 2023.
The Hyundai Pony Coupe Concept seem took inspiration another iconic works of Giorgetto Giugiaro, namely the DeLorean DMC 12. (Picture from: Otomotif)
Sang Yup Lee, Executive Vice President and Head of Hyundai Motor's Global Design Center, said that the Pony Coupe Concept will be rebuilt based on the company's design philosophy, namely 'shaping the future with heritage'.
The Hyundai Pony Coupe Concept will be rebuilt based on the company's design philosophy, namely 'shaping the future with heritage'. (Picture from: Car&Driver)
Giorgetto Giugiaro later commented on his company collaboration with Hyundai regarding the plan to remake the concept car nostalgically, "I designed the Hyundai Pony when I was a young designer early in my career. I feel very proud that I am responsible for creating vehicles for a company and country that will enter the highly competitive global market."
Then he further added that now he is extremely honored when Hyundai asked him to rebuild the Pony Coupe Concept for posterity and as a celebration of the brand's legacy. *** [ EKA | FROM VARIOUS SOURCES | HYUNDAI | CARANDDRIVER | CARSCOOPS | MOTOR1 ]
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