Italdesign Reimagines a 1973 Audi as a Modern Electric Concept

Heritage Recharged - The automotive industry often looks ahead, yet some of its most compelling ideas emerge when designers pause to reflect on where they came from. As electric vehicles redefine performance and aesthetics, revisiting classic concepts can offer clarity rather than constraint. This mindset sets the stage for the Asso di Picche di Movimento, a concept that connects a bold design legacy with the realities of today’s electric era.

The Asso di Picche di Movimento, a concept that connects a bold design legacy with the realities of today’s electric era. (Picture from: BlackXperience)

Introduced by Italdesign in 2023, the Asso di Picche di Movimento was created to commemorate 50 years since the debut of the original Audi Asso di Picche concept from 1973. That earlier car, designed by Italdesign founder Giorgetto Giugiaro, became a symbol of sharp geometry and forward-thinking proportions. The new concept does not attempt to replicate it outright; instead, it reimagines the idea through the lens of modern safety standards and full electrification, positioning it as a bespoke EV rather than a retro exercise. 

The Audi Asso di Picche concept created by Italdesign serves as the foundational inspiration behind the modern Asso di Picche di Movimento, linking past vision with contemporary interpretation. (Picture from: BlackXperience)

From the outside, the car immediately signals its heritage while feeling unmistakably contemporary. The two-door coupé form references the Audi 80 platform of the original, but the surfaces are smoother and more aerodynamic. Camera-based mirrors, newly designed wheels, and a seamless glass roof contribute to efficiency and visual purity. That roof extends into an active rear spoiler and is engineered to block all ultraviolet rays while adding structural stiffness, turning a design feature into a functional advantage. 

The Asso di Picche di Movimento reinforces its forward-looking intent through a lightweight aluminum body paired with polycarbonate windows. (Picture from: BlackXperience)

Material choices further emphasize the vehicle’s forward-looking intent. The entire body is constructed from aluminum to reduce weight, paired with polycarbonate windows for the same reason. Its sharp, metallic color scheme evokes the raw, industrial look associated with some of today’s most unconventional electric vehicles. At the rear, horizontally flipped D-shaped lights remain constantly illuminated as part of the daytime running lights, while the front air intakes from the original concept now serve a new role as charging ports. 

The Asso di Picche di Movimento immediately expresses its heritage through a two-door coupé form rooted in the Audi 80, refined with smoother and more aerodynamic surfaces. (Picture from: BlackXperience)

In terms of proportions, the Asso di Picche di Movimento remains compact and athletic. Measuring 4,662 mm in length, 1,230 mm in height, and 1,945 mm in width, it occupies a footprint comparable to a modern BMW Z4. These dimensions reinforce its identity as a focused, driver-oriented coupé rather than a large, tech-heavy showcase, aligning with the minimalist philosophy seen throughout the project. | yvs59lJdIaI |

The interior completes the story with a calm, carefully considered environment for two occupants. Double-hinged doors improve accessibility in tight urban spaces, while form-fitting bucket seats prioritize comfort without excess padding. A low-mounted, squared steering wheel enhances visibility, and the cylindrical dashboard recalls the 1973 original while housing an ultra-thin infotainment display that can rotate out of sight. Even the leather straps that act as door handles echo the past, proving that meaningful design references can coexist naturally with modern electric mobility. *** [EKA | FROM VARIOUS SOURCES | ITALDESIGN.IT | BLACKXPERIENCE ]

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