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Friday, September 14, 2018

Aston Martin revives Lagonda in the concept of future vehicles

Aston Martin is trying hard to bring and blow a new breath into its sub-brand, namely Lagonda. And at the 2018 Geneva Motor Show event it was the right time to give the new life, through the introduction of the All-new Lagonda Vision Concept.
2018 Aston Martin Lagonda Vision Concept shown at the 2018 Geneva Motor Show. (Picture from: http://bit.ly/2O78vHe)
Lagonda is a luxury car brand that has been owned by Aston Martin since 1947. In the mid 70's, the brand was focused on providing four-door sedan models, so the Aston Martin could concentrate on creating a sport variant. But even the facelift implemented in Series 4 (1987) is not enough to give competitiveness to competitors.
The absence of the B pillar makes the door open in various directions. It brough and facilitates more spacious access for passengers. (Picture from: http://bit.ly/2O78vHe)
Nearly three decades after that moment, Aston Martin revealed a discourse to revive Lagonda. At the 2018 Geneva Auto Show, the British automotive company showed off a futuristic reincarnation from Lagonda, naming it All-new Aston Martin Lagonda Vision Concept. This car is designed to continue Lagonda's vision: presenting a luxurious design plus a spacious interior, combined with future vehicle concepts.

As reported by Carscoops, Lagonda, the Vision concept has a futuristic design, even compared to the latest Aston Martin products. The car is indeed eyeing the emissions-free luxury car market. One of the targets was Tesla.
Although equipped with driverless or autonomous technology, 2018 Aston Martin Lagonda Vision Concept is still decorated with modern-style steering wheel. (Picture from: http://bit.ly/2O78vHe)
From the outside, the Lagonda Vision Concept looks like a car in science fiction stories. His body carries a streamlined design, intended to minimize air resistance. Front grille, indentation on the frame, use of thin headlights and camera wings that replace the role of the rearview mirror confirms its futuristic impression. The angle of view of the driver and passenger is also the width of the windshield and roof bonding, plus the side glass extends.
Although the appearance looks 'sharp' and short of typical sports cars, the task of Lagonda Vision Concept is not to be as fast as possible on the runway. Its main mission is to provide first-class comfort for passengers. The absence of the B pillar and the use of the icide suicide ‘structure at the back door makes it easy for people to enter and enter, then inside, you are presented with a spacious cabin.
The stern of 2018 Aston Martin Lagonda Vision Concept has a futuristic design compared to the current Aston Martin product. (Picture from: http://bit.ly/2O78vHe)
Lagonda Vision Concept will be equipped with a four-level autonomous system. That means, he is able to operate without human help, also can take all road conditions. The driverless function can be activated by pressing one button, and then, the steering wheel is immediately inserted into the dashboard. Amazingly, the steering area can also be moved from right to left or vice versa, saving time and costs when vehicles are marketed in different regions.
Aston Martin's CEO, Andy Palmer said, "We believe people think luxury in cars is juxtaposed with a traditional approach, because currently only that is available. Lagonda is here to fight this mindset, and proves modern and luxurious can unite."

Until now there is no detailed specification regarding the electric car. But Aston Martin has plans to put it into production in 2021. *** [EKA | FROM VARIOUS SOURCES | CARSCOOPS]
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