Forgotten Ambition - Sports cars have long been symbols of creativity, especially when built by small manufacturers willing to take risks. While famous names often dominate automotive history, many lesser-known brands have fascinating stories of their own. One of them is Asardo, a company that rarely appears in mainstream discussions today. That often leads enthusiasts to ask: Did you ever heard about the Asardo sportscar? Surprisingly, the answer is yes. The brand was real, it operated during the late 1950s and early 1960s, and it produced one of the more unusual American sports car projects of its time. Although its existence was brief, its story remains an interesting chapter in automotive history.
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| 1959 Asardo 1500 AR-S has a compact curvaceous berlinetta fiberglass body. (Picture from: AllCarIndex) |
Asardo was founded in 1959 by Helmut William Schlosser, an Austrian immigrant who had settled in the United States. Before entering the car business, Schlosser owned and operated a machine shop in North Bergen, New Jersey. He was also known as a passionate sports car enthusiast who dreamed of creating a vehicle of his own. The company name was an acronym for American Special Automotive Research and Design Organization. That name reflected the brand’s focus on engineering and experimentation rather than mass production. Unlike major manufacturers, Asardo worked on a very small scale and produced only a handful of designs. This limited output is one reason the brand remains largely unknown today.
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| 1959 Asardo 1500 AR-S whose had a controversy design, said to be inspired by the Alfa Romeo Giulia TZ. (Picture from: AllCarIndex) |
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| 1959 Asardo 1500 AR-S uses a multi-tubular space frame chassis. (Picture from: Zwischengas) |
One of the most remarkable aspects of the Asardo 1500 AR-S was the way it combined components from various manufacturers. The dashboard came from a Volkswagen Karmann Ghia, and the windshield was also sourced from the same model before being modified to fit. Its bucket seats were borrowed from the Porsche Speedster, while electrical equipment was supplied by Lucas. The most eye-catching feature, however, was its gull-wing door design. Inspired by the legendary Mercedes-Benz 300SL, the doors used Mercedes hinges and latches along with specially made support struts. This unusual combination of parts gave the car a distinctive personality that stood out from many other sports cars of the period. It also demonstrated Schlosser’s resourceful approach to vehicle development.
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| 1959 Asardo 1500 AR-S is featured with the gull-wing style doors similar to the legendary model of Mercedes-Benz 300SL. (Picture from: Classic And Recreation Car in Facebook) |
Beneath the bodywork, the Asardo 1500 AR-S used a multi-tubular space-frame chassis designed to keep the car lightweight and agile. Power came from an Alfa Romeo twin-cam inline-four engine that had been enlarged for additional performance. The engine was estimated to produce around 135 horsepower at 6,800 rpm, an impressive figure for such a compact sports car. A four-speed Alfa Romeo manual transmission sent power to the rear wheels. The car eventually made its public debut at the 1959 New York Auto Show, where it introduced the young brand to a wider audience. Unfortunately, disagreements between Schlosser and financial supporters regarding sales and marketing plans soon emerged. Those conflicts ultimately brought the original production program to an end before it could reach full-scale manufacturing.
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| 1960 Asardo 3500 GM-S, an American version fitted with a Buick's '215' aluminum V8 engine and Corvette transmission. (Picture from: RememberRoad) |
The Asardo story continued into the early 1960s when Charlie Kolb, a Volkswagen and Porsche dealer from Florida, commissioned a revised version of the car. He wanted the vehicle to accommodate Buick’s lightweight 215-cubic-inch aluminum V8 engine. To make that possible, Schlosser redesigned the chassis while retaining the existing body shape. The updated model was renamed the Asardo 3500 GM-S and used a 3.5-liter Buick V8 paired with a Corvette transmission system. Despite the significant mechanical changes, available evidence suggests that it retained the same overall appearance as the earlier 1500 AR-S. Only a single example of the model was reportedly built, and very little documentation survives today. Even so, Asardo remains a fascinating reminder of a time when ambitious independent builders could transform bold ideas into unique automobiles that still capture attention decades later. *** [EKA [19102020] | FROM VARIOUS SOURCES | ALLCARINDEX | WIKIPEDIA | ALFABB | ZWISCHENGAS | REMEMBER ROAD ]
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