Citroën Divine DS Concept: A Bold Glimpse into the Future of DS Automobiles

Avant Vision - The automotive world often moves so quickly that yesterday’s future can feel forgotten, yet some concepts continue to resonate long after their debut. One such example is the Citroën Divine DS Concept, a car that emerged during a period when design-driven storytelling was becoming just as important as performance figures. Introduced to the public in 2015, the Divine DS was not meant to predict a single production model, but to communicate an attitude—one that blended French creativity, luxury, and experimentation into a rolling vision of what DS Automobiles wanted to become.

The Citroën Divine DS Concept made its first major public impression at the 2015 Goodwood Festival of Speed, clearly marking a shift in the brand’s creative direction. (Picture from: CarBodyDesign)

The concept first stepped into the spotlight during the 2015 Goodwood Festival of Speed, where it immediately signaled a new creative direction for the brand. Shortly after, Citroën expanded the narrative through a series of visuals and a cinematic short that placed the Divine DS within the refined urban atmosphere of London. Set against classical architecture, the car’s bold geometry felt intentionally disruptive, reinforcing its forward-looking intent. Through designer commentary, the focus shifted from convention to expression, revealing a philosophy rooted in artistic confidence rather than established automotive formulas, and positioning the Divine DS as an exploration of culture, design, and identity—not merely a styling exercise.

The Citroën Divine DS Concept, when viewed today, stands as a confident statement from a young premium brand, blending expressive design with a 270bhp 1.6-litre turbocharged engine to prove its vision went beyond pure styling. (Picture from: CarBodyDesign)

Developed in Paris as a creative benchmark, the Divine DS was never intended as a preview of a single model, but as a clear declaration of where DS Automobiles wanted to go. When it appeared, the brand was riding a wave of growth, having moved more than 550,000 cars globally since the DS 3 debuted in 2010. The concept emerged at a pivotal moment, just as DS was preparing to broaden its portfolio with six new production vehicles planned before the end of the decade. Seen through today’s lens, the Divine DS feels like a self-assured move by a young premium marque determined to establish its own identity, pairing its expressive design language with a capable 270bhp 1.6-litre turbocharged engine to underline that this vision was backed by real substance, not just style.

The Citroën Divine DS Concept introduced a high-tech yet sensorial cabin centered on a fully digital interface with a holographic head-up display and a 10.4-inch HD touchscreen. (Picture from: CarBodyDesign)

Visually, the car expressed that ambition through bold and cohesive design cues. The front featured the now-familiar “DS Wings” signature, paired with a striking diamond-pattern grille that immediately set it apart. This diamond motif was not a one-off flourish; it echoed across the entire vehicle, from the intricately styled roof to the modular rear lights. These repeating elements reinforced DS Automobiles’ commitment to a recognizable, avant-garde identity that could evolve without losing its core character.

The Citroën Divine DS Concept carried its diamond motif throughout the body, from the sculpted roof to the modular rear lights, reinforcing DS Automobiles’ evolving yet unmistakable avant-garde identity. (Picture from: CarBodyDesign)

Inside, the Divine DS pushed the idea of a high-tech yet sensorial cabin. A fully digital interface formed the heart of the interior, combining a holographic head-up display with a large 10.4-inch HD touchscreen. Advanced lighting technology, including DS LED Vision headlights and sequential indicators, underscored the concept’s focus on experiential innovation. Rather than overwhelming the driver, the technology was presented as part of a refined environment designed to feel intuitive and immersive. | hIbY49MKnlk |

That sense of refinement reached its peak in the materials and craftsmanship. Full-grain aniline leather seats featured a modern interpretation of the iconic DS watch-strap pattern, while the modular cabin allowed for three interchangeable interior ambiences, each offering a distinct mood. Collaborations with Swarovski and the famed embroidery house Lesage elevated the interior into the realm of haute couture, with crystal accents and detailed stitching adorning the doors and dashboard. Seen from today’s standpoint, the Citroën Divine DS Concept remains a meaningful snapshot of DS Automobiles’ aspirations—one that still feels relevant in an era where design, personalization, and brand identity matter more than ever. *** [EKA | FROM VARIOUS SOURCES | CARBODYDESIGN | DESIGNFATHER ]

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