Stola Phalcon Coupé: A Pure, Fully Crafted Creation from Turin

Falcon Craft - In a world where automotive design constantly swings between nostalgia and futuristic ambition, there’s something magnetic about the rare moments when a company dares to craft a car purely as an expression of its own identity. These are not mass-market machines or brand exercises shaped by layers of corporate committees, but singular creations that reveal what a manufacturer believes it can be at its most imaginative. That spirit is exactly what surrounds the Stola Phalcon Coupé, a concept car that emerged not merely as a showpiece, but as a declaration of maturity from a coachbuilder long known for sculpting bodies for others.

The 2007 Stola Phalcon Coupé sat on display at the Geneva Motor Show 2007. (Picture from: AllCarIndex)

For decades, the Turin-based Gruppo Stola had quietly shaped the automotive world from behind the curtain, working on prototypes and concepts such as the Fiat Dedica, the Abarth Monotipo, and the Stola S81. The company had already proven its capability to translate bold sketches into rolling machines, yet those projects still existed within the gravitational pull of larger brands. The turning point came after Stola built the one-off Maybach Exelero in 2004—an extravagant, high-performance grand tourer created for the German marque. Completing such an audacious vehicle sparked something inside Stola: the realization that they could craft an exclusive car under their own name, not as a subcontractor, but as a creator with its own vision. 

Possibly the existence of a peregrine falcon's head ornament on the front-grille, as one the reason why the car called the Phalcon (Falcon) Coupé. (Picture from: CarBodyDesign)

That revelation set the stage for what would soon be introduced at the 2007 Geneva Motor Show—an imposing, deeply sculpted grand tourer defined proudly as “100% made in Stola.” Initially unveiled without a formal name, the car later became known as the Phalcon Coupé, a title that suited both its predatory stance and the falcon-head ornament perched above its front grille. But the emblem was only one piece of the car’s character. The long, flowing windscreen that swept up over the roof and curved gently down into the rear window gave the car an unexpected softness, almost like the continuous visor of a high-end helmet. It was an elegant contrast to the muscular lines and the unmistakable aura of a machine designed to slice through the air with intent.

The 2007 Stola Phalcon Coupé intended to underscore the company's maturity as a limited series manufacturer of highly exclusive niche cars. (Picture from: AllCarIndex)

Stola didn’t simply want to show off a design language. They wanted to demonstrate that they were ready to become a boutique manufacturer—one that embraced automotive haute couture. The Phalcon Coupé was envisioned as a limited series of 25 units, each customizable to the taste of its future owner. Clients could determine not only interior trims or colors, but also influence the final exterior shapes and even the name of their personal car. It was a level of creative freedom that aligned perfectly with the era’s fascination for exclusivity and bespoke luxury, offering something deeper than a high-performance toy: an identity shaped collaboratively between craftsman and client.

The 2007 Stola Phalcon Coupé's legs used the Mita designed rims with the AEZ's chromed alloy wheels consists of nine slender spokes that are gently curved to create an extraordinary lustre, then wrapped with the Pirelli PZERO tyres. (Picture from: AllCarIndex)

Underneath its tailored bodywork, the Phalcon Coupé carried mechanical credentials that matched its visual drama. Stola partnered with three respected names—Brabus, Alcar, and Pirelli—to ensure the car’s engineering was as serious as its styling. A Brabus-tuned twin-turbo Mercedes V12, expanded to 6.3 liters, sat at the heart of the machine. With 740 horsepower and a formidable 1,360 Nm of torque, the Phalcon wasn’t content to merely look like a predator; it moved like one too, capable of surpassing 330 km/h. Its presence on the road would have been felt not only in speed but in stance, thanks to Mita-designed rims using chromed AEZ alloy wheels with nine slender, gracefully curved spokes. Wrapped in ultra-high-performance Pirelli PZERO tires measuring 315/25R22, the wheels added another layer of intensity to an already commanding silhouette.

The 2007 Stola Phalcon Coupé is powered by the Brabus-tuned twin-turbo Mercedes V-12 powertrain-platform, with a 6.3 litre engine capable producing power of 740 hp and 1,360 Nm of torque. (Picture from: Autoblog)

Even today, the Phalcon Coupé stands as a reminder of a moment when the boundaries between artisan craftsmanship and modern automotive engineering briefly blurred. It belongs to that rare category of ideas that didn’t chase mass production or broad appeal, but rather carved space for individuality within an industry dominated by scale and efficiency. In the modern timeline, where bespoke electric hypercars and coachbuilt revivals are gaining momentum, the Phalcon feels almost prophetic—an early expression of a movement that values personality over ubiquity.

Its legacy isn’t defined by how many units were built, nor by the headlines it did or didn’t capture. What resonates now is the clarity of its intention: a coachbuilder stepping confidently into its own spotlight, presenting a car that embodied both its technical depth and its creative ambition. The Phalcon Coupé remains an emblem of that shift, a moment when Stola decided to show the world exactly what it could create when it no longer needed to color within anyone else’s lines.. *** [EKA [28112021] | FROM VARIOUS SOURCES | ALLCARINDEX | AUTOBLOG | CARSTYLING.RU | CARBODYDESIGN ]

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