Dodge Deora: An Ode to Quirkiness in Automotive Design

Quirky ONES - From the first moment I laid eyes on the Dodge Deora, an intriguingly peculiar impression etched itself into my mind, echoing the sentiments of fellow enthusiasts. The vehicle's unconventional appearance, akin to a single cab with a back that seemed to mimic a bath tub, sparked curiosity.

1967 Dodge Deora concept car. (Picture from: Jalopnik)

The Dodge Deora, a futuristic concept car that graced the automotive scene in the late 1960s to the 1970s, emerged as a brainchild of the creative minds of Mike and Larry Alexander built based on the 1965 Dodge A100 truck. Its avant-garde design not only turned heads but also secured the prestigious Ridler Award at the 1967 Autorama, a testament to its groundbreaking aesthetics.

1967 Dodge Deora concept car story in pictures. (Picture from: Modifikasi)

One cannot help but marvel at the distinctive steering wheel of the Dodge Deora. With a shape reminiscent of Formula 1 car steering wheels, it is mounted on a swingarm, allowing it to be maneuvered out of the way during entry and exit—a design innovation ahead of its time.

Positioned to the left of the steering wheel, a cluster of indicators catches the eye, including those for the alternator, fuel levels, and temperature. These elements contribute to the car's unique and functional interior, showcasing the meticulous attention to detail invested in its creation.

The unique shape of the steering wheel of the 1967 Dodge Deora concept car. (Picture from: Jalopnik)

Adding to its eccentric charm, the entrance to the car's cabin is located at the front. Drivers and passengers would access the interior by lifting the front hatch, ingeniously repurposed from the back of a 1960 station wagon. This unconventional entry point only adds to the allure of the Dodge Deora.

Beyond its conceptual origins, the Dodge Deora found additional fame as a sought-after Hot Wheels toy car in various countries. The model's transition from a visionary concept to a beloved miniature speaks volumes about its enduring popularity among automotive enthusiasts.

1967 Dodge Deora concept car with hatch open. (Picture from: Jalopnik)

The Dodge Deora's journey continued as it evolved from a concept car in 1967 to a cultural icon, immortalized in miniature form as a cherished toy. In 2009, the car made headlines once again, fetching a staggering $230,000 at an auction—an astonishing testament to its enduring legacy and the continued fascination it evokes.

Rear-left side view of 1967 Dodge Deora concept car. (Picture from: Jalopnik)

In retrospect, the Dodge Deora stands as a testament to the dynamic spirit of the automotive community in the 1960s. Its timeless blend of classic and progressive design elements serves as a vivid snapshot of an era when enthusiasts dared to dream of futuristic car models that pushed the boundaries of conventional aesthetics.

Reflecting on the Dodge Deora's legacy reveals an impact beyond its concept car origins. A symbol of innovation and a quirky icon from an era when enthusiasts dreamed beyond the ordinary. The Deora's influence extended in 2003, inspiring the creation of the Deora II, impeccably designed by Nathan Poch. *** [EKA [26012015] | FROM VARIOUS SOURCES | JALOPNIK ]

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