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Wednesday, April 15, 2015

New sedan of Nissan specifically for China's Youth

After the inaugural launch of Lannia concept at the Beijing Motor Show in April 2014, is now this midsize sedan ready to be launched. Nissan Motor Company chose the event of Shanghai International Automobile Exhibition (Auto Shanghai) 2015, which runs from April 20, 2015 to display the production version of Lannia for the first time in the world.
Teaser image of Nissan Lannia Concept for Auto Shanghai 2015. (Picture from: http://bit.ly/1z0i6Bg)
In an official statement on April 8, 2015, the Nissan stated that Lannia is the first product specifically created for the younger generation in China. As well as a new history for their business trip in the largest automotive market in the world.

Lannia is the development of the concept of Friend-Me which has been on display at the Shanghai Auto Show 2013, and continued until the creation of the Lannia concept at the Beijing Motor Show 2014. This car construction project led by the Chinese for Chinese consumers.

Lannia translated as a challenger of the existing sedan design status quo in the market so far. Claimed the exterior appearance more muscular, but still dynamic. Iconic "V-motion" grille and the boomerang-shaped headlights still refers to the identity of Nissan's global design language, the same as other models.
To provoke interest, Nissan release videos and the silhouette of the Lannia concept. Although, it is still not clear, can be seen the changing dynamics of the first Lannia concept, second, until finally be mass produced. *** [EKA | FROM VARIOUS SOURCES | INAUTONEWS]
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