GOOGLE WALLET
Managed to control the advertising market in the virtual world does not make manufacturers based in the City of Mountain View, California, United States, Google Inc., Complacent. Various innovations launched by the company that started its business from this garage, one that includes a payment service smartphone as a medium to conduct payment transactions. On 19 September 2011 and had been born a new service from Google that Google Wallet that allows the smartphone that you use can be transformed as a digital wallet and present the first time in the smartphone Samsung Nexus S 4G.
How it works
How to use Google Wallet service is quite easy. The first thing to do by the user is to enter a PIN to activate the chip is implanted on a smartphone. Once the chip is active, there would be transmission between the antenna Near Field Communication (NFC) and Paypass terminal that serves as a machine reader at the checkout so that payments can be made. If the PIN is not entered, the NFC antenna is not active so that users avoid inadvertently making payments.
In order to streamline services, Google is working with other companies as partners, among others, Citibank, MasterCard, Sprint and telecom operators. At first credit card that is connected with this service only Citibank and MasterCard. However, moments after announcing the launch of Visa users can enter a Visa credit card in the service.
To enjoy digital wallet services a la Google is indeed absolutely necessary credit card ownership for its users. However, it does not mean for users who do not have a credit card did not get to taste this service. For those who do not have a credit card mentioned above need not be discouraged because the manufacturing technology was established for first time in Menlo Park on 27 September 1998 offers a Prepaid MasterCard. Similar to a prepaid credit filling. Customers who use MasterCard Prepaid card must fill out the card (deposit) in advance with some amount of money before it is used to make payments on transaction processing.
Google claims, further development of these services is to support other credit cards like American Express and Discover which already has licenses on NFC technology. Devices that can apply the Google Wallet service will also continue to grow, not only the Nexus S 4G. Actually, several other companies, including those engaged in credit cards like Visa and American Express, also intends to launch a mobile device-based products for the digital wallet. However, Google is the first to realize the digital wallet to the market.
Google Inc. was first demonstrated mobile payment which is named Google Wallet at a press conference that was held Thursday, May 26, 2011. Service is installed on smartphones made by Google that is Sprint Nexus S 4G. This service enables smartphone owners can make payments and withdraw coupons via smartphone with Android operating system and applications to other platforms will follow.
The technology is available on Nexus S Android smartphone from Sprint, the third largest wireless carrier in the United States. Google uses a technology called near-range communication or Near Field Communication (NFC). This technology allows users to pay via cashier equipped smartphone in the NFC. Gobgle will launch this service in five cities, New York, San Francisco, Los Angeles, Chicago, and Washington DC. Borrell Associates Inc.. estimates, spending in the U.S. through mobile coupons will be increased to 6.53 billion U.S. dollars in 2014 compared with last year 370 million U.S. dollars. To launch their latest service, Google uses hardware and software from several companies, such as VeriFone Systems Inc. and ViVOtech Inc., to run the service.
Weaknesses Google Wallet
Beyond the practicality of the service offered by Google Wallet, turned out to save some of this weakness and it seems reasonable because in fact Google is figuring out what consumers buy, a kind of "leaks" that want to know the advertisers on Google. Number of disadvantages that include from the retailer is not ready, in the United States service Google Wallet only used in retail chains such as American Eagle Outfitters, Bloomingdales, Foot Locker, Jamba Juice, Macy's, RadioShack, Subway, The Container Store, Toys "R" Us, and Walgreens.
Meanwhile, for the owners of MasterCard PayPass can be used only in 7-Eleven, McDonald's, Dairy Queen, Best Buy, BP, Sports Authority, CVS Pharmacy, Petco, The Home Depot, Office Depot, and many others. In addition, consumers are not ready, they should familiarize themselves with the new payment method, and of course a la Google this takes time. One more drawback of this service is not a lot of smartphones on the market that have included a technology called Near Field Communication (NFC). According to the founder of The Seraphim Group Bob Egan, currently there are approximately 50 million smartphones NFC is ready to be marketed in the next 18 months. However, it is expected not enough to make Google Wallet is used by many people. *** [TONI IRAWAN | PIKIRAN RAKYAT 29092011]
Managed to control the advertising market in the virtual world does not make manufacturers based in the City of Mountain View, California, United States, Google Inc., Complacent. Various innovations launched by the company that started its business from this garage, one that includes a payment service smartphone as a medium to conduct payment transactions. On 19 September 2011 and had been born a new service from Google that Google Wallet that allows the smartphone that you use can be transformed as a digital wallet and present the first time in the smartphone Samsung Nexus S 4G. |
| Samsung Nexus S 4G. (Picture from: http://www.smartphoneenvy.com/) |
How it works
How to use Google Wallet service is quite easy. The first thing to do by the user is to enter a PIN to activate the chip is implanted on a smartphone. Once the chip is active, there would be transmission between the antenna Near Field Communication (NFC) and Paypass terminal that serves as a machine reader at the checkout so that payments can be made. If the PIN is not entered, the NFC antenna is not active so that users avoid inadvertently making payments.
In order to streamline services, Google is working with other companies as partners, among others, Citibank, MasterCard, Sprint and telecom operators. At first credit card that is connected with this service only Citibank and MasterCard. However, moments after announcing the launch of Visa users can enter a Visa credit card in the service.
Google claims, further development of these services is to support other credit cards like American Express and Discover which already has licenses on NFC technology. Devices that can apply the Google Wallet service will also continue to grow, not only the Nexus S 4G. Actually, several other companies, including those engaged in credit cards like Visa and American Express, also intends to launch a mobile device-based products for the digital wallet. However, Google is the first to realize the digital wallet to the market.
Google Inc. was first demonstrated mobile payment which is named Google Wallet at a press conference that was held Thursday, May 26, 2011. Service is installed on smartphones made by Google that is Sprint Nexus S 4G. This service enables smartphone owners can make payments and withdraw coupons via smartphone with Android operating system and applications to other platforms will follow.
The technology is available on Nexus S Android smartphone from Sprint, the third largest wireless carrier in the United States. Google uses a technology called near-range communication or Near Field Communication (NFC). This technology allows users to pay via cashier equipped smartphone in the NFC. Gobgle will launch this service in five cities, New York, San Francisco, Los Angeles, Chicago, and Washington DC. Borrell Associates Inc.. estimates, spending in the U.S. through mobile coupons will be increased to 6.53 billion U.S. dollars in 2014 compared with last year 370 million U.S. dollars. To launch their latest service, Google uses hardware and software from several companies, such as VeriFone Systems Inc. and ViVOtech Inc., to run the service.
Weaknesses Google Wallet
Beyond the practicality of the service offered by Google Wallet, turned out to save some of this weakness and it seems reasonable because in fact Google is figuring out what consumers buy, a kind of "leaks" that want to know the advertisers on Google. Number of disadvantages that include from the retailer is not ready, in the United States service Google Wallet only used in retail chains such as American Eagle Outfitters, Bloomingdales, Foot Locker, Jamba Juice, Macy's, RadioShack, Subway, The Container Store, Toys "R" Us, and Walgreens.
Meanwhile, for the owners of MasterCard PayPass can be used only in 7-Eleven, McDonald's, Dairy Queen, Best Buy, BP, Sports Authority, CVS Pharmacy, Petco, The Home Depot, Office Depot, and many others. In addition, consumers are not ready, they should familiarize themselves with the new payment method, and of course a la Google this takes time. One more drawback of this service is not a lot of smartphones on the market that have included a technology called Near Field Communication (NFC). According to the founder of The Seraphim Group Bob Egan, currently there are approximately 50 million smartphones NFC is ready to be marketed in the next 18 months. However, it is expected not enough to make Google Wallet is used by many people. *** [TONI IRAWAN | PIKIRAN RAKYAT 29092011]
