The 2023 Ferrari Purosangue: More Than Just an SUV

Just a Ferrari - In 2017, Ferrari's then-CEO, Sergio Marchionne, made a resounding declaration: there would be no Ferrari-branded SUV. Back then, it seemed as though the luxury sports car manufacturer was content with its time-tested formula of crafting exceptionally beautiful, exorbitantly priced, and blazingly fast cars.

The All-new Ferrari Purosangue may bear the utility and practicality associated with SUVs, it's undeniably rooted in the spirit of Ferrari – an embodiment of speed, precision, and luxury. (Picture from: FoxBusiness)

Fast forward to the brink of 2023, and it appears that Sergio Marchionne might be eating his words, though he's likely doing so with a grin. According to reports by Fortune, the All-new Ferrari Purosangue (mean 'thoroughbred') is causing a stir in the automotive world. 

However, there's a twist in the narrative. Ferrari's current CEO, Benedetto Vigna, asserts, "It's a Ferrari." Well, there you have it – call it what you will, but this vehicle, SUV or not, seems to carry the Ferrari legacy with pride.

The All-new Ferrari Purosangue features such a unique rear-hinged rear doors to make entry and exit easier while keeping the car compact. (Picture from: FoxBusiness)

But what sets this "not an SUV" apart from the rest? According to Road & Track, despite its distinguishing beltline, oversized wheels, and a slightly elevated ride height, the Purosangue doesn't feel like an SUV; it exudes the essence of a Ferrari.

The All-new Ferrari Purosangue cabin has four heated electric seats that can accommodate four adults comfortably. (Picture from: BusinessInsider)

Under the hood, this new addition to the Ferrari family boasts a roaring 6.5-liter V12 engine, churning out a jaw-dropping 715 horsepower. Power is seamlessly transferred to all four wheels through an 8-speed dual-clutch transmission. Ferrari's advanced control system, including the Side Slip Control 8.0 software, actively manages the all-wheel-drive system and suspension. In essence, it not only unleashes the power efficiently but also keeps it firmly planted on the road. An interesting note is that the all-wheel-drive system disengages the front wheels beyond fifth gear, preserving the sports car feel rather than veering into off-road territory.

The All-new Ferrari Purosangue powered by a 6.5-liter V12 engine, churning out a jaw-dropping 715 horsepower. (Picture from: Road&Track)

However, what truly captivates is the sheer beauty of this machine. It proudly embodies Ferrari's latest design language and signature elements while gracefully accommodating its more substantial dimensions. Unsurprisingly, exclusivity comes at a premium, in Italy, it's priced at €390 thousand or around Rp5.5 billion, while the official price for the US. has not been released by this Maranello-based automaker. Yet, as Fox Business reports, eager enthusiasts have already snatched up the entire production for the first two years, rendering the price almost inconsequential.

So, what does this mean for Ferrari's legacy? In an ever-evolving automotive landscape, the Ferrari Purosangue, whether officially labeled as such or not, represents a pivotal moment for the iconic Italian brand. It demonstrates a willingness to adapt to changing consumer preferences while maintaining the core essence of what makes a Ferrari truly special.

The All-new Ferrari Purosangue proudly embodies Ferrari's latest design language and signature elements while gracefully accommodating its more substantial dimensions. (Picture from: FoxBusiness)

For purists who may scoff at the notion of a Ferrari SUV, it's essential to remember that even the most revered traditions must evolve to survive. While the Purosangue may bear the utility and practicality associated with SUVs, it's undeniably rooted in the spirit of Ferrari – an embodiment of speed, precision, and luxury.

In a world where versatility is key, the Purosangue aims to broaden Ferrari's reach without compromising its legendary status. It's a testament to the brand's ability to push boundaries while staying true to its heritage. While some may debate its categorization as an SUV, no one can dispute its status as a Ferrari, through and through.

As we approach 2023, Ferrari enthusiasts and automotive aficionados eagerly await the arrival of the Purosangue, eager to experience firsthand whether it lives up to its bold claims. One thing is for sure: whether it's conquering the open road or making a statement on the red carpet, the Purosangue is poised to leave an indelible mark on the world of luxury automobiles. So, whether you choose to call it an SUV or simply a "Ferrari," there's no denying that this new addition is something truly exceptional. *** [EKA | FROM VARIOUS SOURCES | FERRARI | FORTUNE | BUSINESSINSIDER | ROAD&TRACK | FOXBUSINESS ]

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